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Sample plan

Your buyers live in two places. Stop spreading thin. Go deep there.

What it is

How a small SaaS team gets its first customers

Who actually pays

Indie SaaS founders, 1-5 person teams

4Verified sources5Channels scanned
0/5
Only two channels are worth your week. The rest are noise until the basics work.
2 start here1 maybe later2 skip

How well each one fits you

Scored against who actually pays for this, not against how popular the channel is in general.

Reddit88Cold DM81SEO & content54Paid ads22TikTok18NO FITPERFECT FIT
Do this first

Answer 5 honest “what do you use for X” threads in r/SaaS this week, no link, just help.

It takes less than you think

A founder who was exactly here

Same space, same stage, real numbers. Every one of these is a live link you can go and read.

first 40 paying users with $0 spend

answered Reddit questions daily for a month, no links

r/SaaS

Start here

Where your buyers already are

Ranked by how well the people there match who actually pays. Only the channels that fit your buyer. If one you'd expect is missing, that's deliberate.

Your week: 2 plays · ~8 hrs · Free

Rough estimates to plan around, not quotes.

01

Reddit

Start here

Your buyers ask for tools here every day. Answer real questions; don't pitch.

PlayFind 5 'what do you use for X' threads and give a genuinely useful answer.
WinSomeone DMs you to ask more.
Cost~3 hrs · Free
88
Fit
02

Cold DM

Start here

10 honest DMs a day to people with the exact problem: the highest-signal channel you have.

PlayMessage 10 founders who just complained about the problem you solve.
WinReplies that ask 'how does it work?'
Cost~5 hrs · Free
81
Fit

Each play is the angle, not the post. You write the words: posts that read as AI get buried, and the angle was the hard part.

Not this week

Real channels, wrong for the stage you're at. Revisit once the start-here moves are landing.

Maybe laterSEO & content

Compounds, but slowly, not where your first ten customers come from.

SkipPaid ads

Before you know who converts, you'll just buy expensive proof you weren't ready.

SkipTikTok

Wrong audience and intent for a B2B tool right now.

Want this for your idea?

Describe your business or paste your site. Kasspian reads it and hands you the same honest get-customers plan: the channels that work, the ones to skip, and the move to make this week.

Get my get-customers plan