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Kasspian

How to get your first customers: a sample Kasspian plan

Where the week stands

What one customer costs

2 weeks
40conversations6replies1customer

Your agent’s week

what it found each day

What this read says3 of 3
The verdict

Your buyers live in two places. Stop spreading thin. Go deep there.

Who

Indie SaaS founders, 1-5 person teams

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The same plan, as text

The whole read on one page

Everything above, in one scroll: the places by name, whether each one lets you post or only comment, the drafted reply, the channels to skip, and every source behind it.

Checked

4 sources, each a page you can open and read for yourself.

Every place here was live when this ran, and gets checked again each week. A thread that has gone is marked, not left in the list.

Anything said about your own site was read off your site.

Our read, not a fact

Whether a room lets you post or only comment, on 2 of them. That is read from the rules and from what survives in the room, never from a moderator. Rooms enforce by behaviour, so open a thread in a logged out window before you count a reply as delivered. Use www.reddit.com for that check: old.reddit now shows logged out visitors a login wall instead of the thread.

Fit scores, and the call on whether a room holds buyers or people doing the same job as you. Both are judgement, not measurement.

The read

The business: A small SaaS team selling a pricing tool to indie founders.

Your buyers live in two places. Stop spreading thin. Go deep there.

Who actually pays: Indie SaaS founders, 1-5 person teams.

The one move this week: Answer 5 honest “what do you use for X” threads in r/SaaS this week, no link, just help.

Where your buyers are, by name

Every place below was live when the plan ran, and each one carries the reason it is here, the move to make in it, and whether that room will let you post or only comment.

  • r/SaaS, the “what do you use for X” threads (a community). Indie SaaS founders ask for tool recommendations here daily. Move: Answer 5 this week with a genuinely useful take. No link unless asked. Posting: closed. Commenting: open. promo posts get removed here, commenting is open. Drafted reply: Honestly I'd start with a spreadsheet before paying for anything. I kept five competitor pricing pages in one for a year, and the part that mattered was opening it every Monday, not the tool. What made me switch was quoting a price one of them had cut a fortnight earlier. If that hasn't happened to you yet, you probably don't need to spend money on it. I did end up building something for this, but the spreadsheet got me most of the way. https://www.reddit.com/r/SaaS/
  • Indie Hackers, the “Looking for feedback” group (a community). Your exact buyer posts their stack and pain points here. Move: Comment on 3 posts where your tool solves the problem they describe. Posting: gated. Commenting: open. launch posts belong in the dedicated groups, commenting is open anywhere. https://www.indiehackers.com/
  • BetaList new launches in your category (a directory). Early founders browsing here are mid-decision on tools. Move: List, and reach out to launches that would obviously use you. https://betalist.com/

Channels to start with

  • Reddit (fit 88). Your buyers ask for tools here every day. Answer real questions; don't pitch. First play: Find 5 'what do you use for X' threads and give a genuinely useful answer. You will know it is working when: Someone DMs you to ask more.
  • Cold DM (fit 81). 10 honest DMs a day to people with the exact problem: the highest-signal channel you have. First play: Message 10 founders who just complained about the problem you solve. You will know it is working when: Replies that ask 'how does it work?'

Channels for later

  • SEO & content. Compounds, but slowly, not where your first ten customers come from.

Channels to skip, and why

The plan is as specific about what to ignore as about what to do.

  • Paid ads. Before you know who converts, you'll just buy expensive proof you weren't ready.
  • TikTok. Wrong audience and intent for a B2B tool right now.

The maths behind it

Roughly 40 conversations for 6 replies and 1 customer, over 2 weeks. The dev-tools founder below got their first 40 users from about a month of daily answers, so roughly 40 real comments per customer is the honest floor at this stage.

What to say

Positioning: A price watcher for solo SaaS founders who are still checking competitor pricing pages by hand every week.

Proof point: It watches the 5 competitors you name and emails you the moment one of them changes a price.

The offer: A free 2-week watch on your top 3 competitors, set up in one reply. No card.

  • They say: I can just check their pricing pages myself. You say: You can, and most founders do until it slips. If you actually keep it up every week, you do not need this.
  • They say: How do I know it catches everything? You say: It does not catch a price hidden behind a sales call. Self-serve pricing pages, yes. Enterprise quotes, no.

What they use instead of you

  • Checking the pricing pages by hand. Free, takes ten minutes, and you see the whole page rather than a diff. The gap: It slips the week you are busy, which is usually the week something changed.
  • A generic website change monitor. Cheap and already set up for some founders. The gap: It fires on every layout tweak, so the alerts get muted within a fortnight.
  • Doing nothing until a customer mentions it. No effort at all, and it does eventually surface. The gap: By then you have quoted the old number to someone who already knew the new one.

People who did this and what happened

  • a solo dev-tools founder answered Reddit questions daily for a month, no links: first 40 paying users with $0 spend. Source: r/SaaS. https://www.reddit.com/r/SaaS/

Sources

Every call above is grounded in a page you can open and check.

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