How a small SaaS team gets its first customers
Your buyers live in two places. Stop spreading thin — go deep there.
Answer 5 honest “what do you use for X” threads in r/SaaS this week — no link, just help.
Where to play — the honest channel call
Where to focus first, what can wait, and what to skip — with the reason for each. It’s only the channels that fit your buyer. If one you’d expect (Reddit, TikTok, cold email…) isn’t listed, that’s deliberate — it isn’t where your customers are, so it’d be wasted effort.
focus your time + money here · 2 channels
Your buyers ask for tools here every day. Answer real questions; don't pitch.
First playFind 5 'what do you use for X' threads and give a genuinely useful answer.
Working when Someone DMs you to ask more.
10 honest DMs a day to people with the exact problem — the highest-signal channel you have.
First playMessage 10 founders who just complained about the problem you solve.
Working when Replies that ask 'how does it work?'
once the start-here moves are working · 1 channel
Compounds, but slowly — not where your first ten customers come from.
don't waste money here · 2 channels
Before you know who converts, you'll just buy expensive proof you weren't ready.
Wrong audience and intent for a B2B tool right now.
How founders like you got first customers
a solo dev-tools founder
r/SaaSanswered Reddit questions daily for a month, no links
→ first 40 paying users with $0 spendWant this for your idea?
Describe your business or paste your site. Kasspian reads it and hands you the same honest get-customers plan — the channels that work, the ones to skip, and the move to make this week.
Get my get-customers plan