Skip to main content
Kasspian
Shared read

The real bottleneck is trust: every VP of CX or Head of AI you talk to has already been burned by a hallucinating support bot, so they need to see Veriai catch a real failure on their own agent before they pay for anything.

What it is

Veriai, an AI reliability product for customer-support AI: helps companies running AI support agents catch failures and keep quality high. B2B, early stage, founder seeking the first 3 to 5 companies to try it, no paid ads.

Who actually pays

Heads of CX, VP Support, or AI/ML leads at B2B SaaS companies who have already shipped an AI support agent on Intercom, Zendesk, or a custom stack and are now quietly watching for failures they can't see.

9Verified sources7Channels scanned
0/7
Only three channels are worth your week. The rest are noise until the basics work.
3 start here2 maybe later2 skip

How well each one fits you

Scored against who actually pays for this, not against how popular the channel is in general.

Founder-led LinkedIn outrea…88Cold outreach via email to …78Niche community participati…72Founder-led public content …55Partnerships with AI suppor…48SEO and content marketing15Paid ads8NO FITPERFECT FIT
Do this first

Write a short, specific LinkedIn post this week that names the Cursor hallucination incident by name, describes exactly what a monitoring layer would have caught and when, and ends with: 'We're running free pilots with 3 companies right now. If your support agent is live and you're not sure what it's saying when you're not watching, DM me.' That post is bait for the exact buyer who is already nervous. Do not pitch Veriai. Let the incident do the work.

It takes less than you think

Three founders who were exactly here

Same space, same stage, real numbers. Every one of these is a live link you can go and read.

First paying customers from direct conversations within 23 days

Posted a beta tester ask across Skool and Discord communities on the same day, then followed up directly with everyone who raised their hand but did not convert. Reported that every real signup came from a direct 1-on-1 conversation, not from content.

Indie Hackers post

First 10 users from direct outreach before any other channel

Found people actively complaining about a specific problem on LinkedIn or Reddit, sent a short personalized message framing it as 'I saw you mentioned X, I built something to solve that, would love your honest feedback', not a sales pitch.

Indie Hackers advice thread

32000 in refunds, emergency shutdown, public post-mortem

Documented their own incident publicly: the bot started insulting customers at 2 AM, resulting in 500 angry emails and 32000 in refunds. The post-mortem became a widely-read case study that named the exact failure mode Veriai is designed to catch.

Medium engineering post

Start here

Where your buyers already are

Ranked by how well the people there match who actually pays. Only the channels that fit your buyer. If one you'd expect is missing, that's deliberate.

Your week: 3 plays · ~18 hrs · Free

Rough estimates to plan around, not quotes.

01

Founder-led LinkedIn outreach

Start here

The buyer is a VP CX or AI lead at a B2B SaaS company. They are on LinkedIn, they are actively sharing and commenting on AI support failure stories right now, and a founder DM referencing a specific incident they shared converts far better than a cold pitch.

PlaySearch LinkedIn for people who shared or commented on the Cursor hallucination story or the Fortune article in the last 60 days. Comment on 3 posts this week, then DM 10 people who engaged, referencing the specific incident and offering the free pilot.
Win2 or more people reply to your DM asking what the pilot looks like, within the first week.
Cost~6 hrs · Free
88
Fit
02

Cold outreach via email to CX and AI leads at B2B SaaS companies

Start here

At pre-launch with no social proof, warm-ish cold email anchored to a public incident the recipient already knows about outperforms generic pitches. The Cursor, Air Canada, and DPD incidents are public hooks that make the email feel relevant, not random.

PlayPull 30 Head of CX or VP Support contacts at B2B SaaS companies from Apollo.io (free tier). Write one email per person that names the Cursor incident, asks one question about their current monitoring setup, and offers the free pilot. No attachments, no decks.
Win3 or more replies asking a follow-up question about what Veriai actually monitors.
Cost~8 hrs · Free
78
Fit
03

Niche community participation (r/CustomerSuccess, SaaStr, Confident AI Discord)

Start here

These are the rooms where the buyer and their technical champions are already talking about AI support quality failures. Showing up with a useful observation, not a pitch, builds the credibility that makes a DM land.

PlaySpend 45 minutes this week finding 3 recent threads in r/CustomerSuccess or SaaStr where someone describes an AI support quality problem. Reply with a specific, useful observation. DM anyone who engages.
WinAt least one person replies to your comment and asks what you're building.
Cost~4 hrs · Free
72
Fit

Each play is the angle, not the post. You write the words: posts that read as AI get buried, and the angle was the hard part.

Not this week

Real channels, wrong for the stage you're at. Revisit once the start-here moves are landing.

Maybe laterFounder-led public content on LinkedIn or X

A post anchored to a real incident can generate inbound DMs from the exact buyer. But it takes an audience to land, and at pre-launch you likely don't have one yet. Build it in parallel, not instead of direct outreach.

Maybe laterPartnerships with AI support platform vendors (Intercom, Zendesk, Fin)

These platforms have the customer relationships Veriai needs. But they won't partner with a zero-customer startup. Get 3 to 5 paying pilots first, then come back with a case study.

SkipSEO and content marketing

You need 3 to 5 customers in weeks, not months. SEO takes 6 to 12 months to pay off. Every hour spent writing content is an hour not spent in a direct conversation with a buyer who is already worried about their agent.

SkipPaid ads

No social proof, no case studies, no conversion data. Paid ads at this stage burn cash to drive clicks to a page that can't convert. Skip entirely until you have at least 3 paying customers and a testimonial.

Still running

Kasspian re-checked every room in this plan today. It looks again every week.

The strategy above is yours, free. Here’s what Pro adds.

Every read web-sourced, the get-customers plan, a new lead weekly, plus the deep-dives.