Skip to main content
Kasspian
Shared read

The product is a gift, not a utility: the buyer is someone shopping for a runner, not the runner shopping for themselves, and every channel call has to reflect that.

What it is

A small web app that turns your Strava history into a printable poster map of everywhere you have run. Solo side project, pre-launch, no customers yet, planning to charge about 25 pounds per poster.

Who actually pays

UK-based runners who have completed a marathon, half marathon, or a meaningful running milestone and want a physical memento, plus their partners and friends buying it as a gift for them.

9Verified sources7Channels scanned
0/7
Only three channels are worth your week. The rest are noise until the basics work.
3 start here2 maybe later2 skip

How well each one fits you

Scored against who actually pays for this, not against how popular the channel is in general.

Founder-led community posti…88Strava App Directory listing85Gift-season targeted Instag…72Partnerships with running c…60SEO and content45Paid social ads (Meta, Inst…25TikTok15NO FITPERFECT FIT
Do this first

Make one real poster of your own Strava history, photograph it well in natural light next to something that gives it scale, and post it in r/running this week with a short personal story about why you built it. End with 'DM me if you want one, I'm charging 25 pounds and doing a small first batch.' Don't link a website. The DM is the sale.

It takes less than you think

Three founders who were exactly here

Same space, same stage, real numbers. Every one of these is a live link you can go and read.

Grew to win the 2025 Strava App Award for Data Analysis, used by pro WorldTour teams

Built the product to scratch his own itch after joining a cycling club, spent evenings coding visualisations of his own Strava history, then shared it with the Strava community organically. No paid ads at launch.

Strava Community Hub founder story

Live and selling globally, listed on Strava's official prints app directory

Launched in 2020 by building a product that pulls Strava activity data and turns it into personalised heatmap prints, then listed on Strava's own app directory to get in front of existing Strava users actively looking for this type of product.

Maprides official site

Live product with verified customer reviews, listed on Strava's official app store

Listed on Strava's official app directory under the Prints category, positioned the product explicitly as a gift for marathon finishers, cyclists and hikers, and offered a free preview to lower the barrier to purchase.

My Adventure Maps site

Start here

Where your buyers already are

Ranked by how well the people there match who actually pays. Only the channels that fit your buyer. If one you'd expect is missing, that's deliberate.

Your week: 3 plays · ~7 hrs · Free

Rough estimates to plan around, not quotes.

01

Founder-led community posting (Reddit, Strava community, running Facebook groups)

Start here

Every comparable product in this space, from Maprides to VeloViewer, built early traction by showing up in the communities where their buyers already were. No ad budget needed. The product is visual and emotional, which is exactly what these communities reward.

PlayPost a photo of your own poster in r/running or r/dataisbeautiful with a genuine personal story. Mention 25 pounds and invite DMs. Let the image do the work.
WinAt least 3 DMs asking how to order within 48 hours of the post going live.
Cost~2 hrs · Free
88
Fit
02

Strava App Directory listing

Start here

This is where Strava's own users go to find products like yours. Competitors are already listed here. Getting listed puts you in front of buyers with proven intent at zero ongoing cost.

PlaySubmit your app to the Strava App Directory under the Prints category. You need a working OAuth connection and a product page. Prioritise this alongside your first community post.
WinFirst inbound visit from the Strava directory within a week of listing going live.
Cost~4 hrs · Free
85
Fit
03

Gift-season targeted Instagram (organic, founder account)

Start here

Running poster maps are inherently visual and shareable. Accounts like Framing Glory built UK audiences this way. The play is one strong photo post per week, not a content calendar.

PlayPost one photo of your poster in natural light, tag it with marathon-specific hashtags like #marathonmemory and #stravaart, and add a clear price and DM call to action in the caption.
WinA DM asking about ordering within the first week, or a save rate above 5 percent on the post.
Cost~1 hr · Free
72
Fit

Each play is the angle, not the post. You write the words: posts that read as AI get buried, and the angle was the hard part.

Not this week

Real channels, wrong for the stage you're at. Revisit once the start-here moves are landing.

Maybe laterPartnerships with running coaches and race organisers

Running coaches and race directors talk to exactly your buyer every week. A referral arrangement or a bulk gifting deal could drive consistent orders, but this takes relationship-building time you should spend after you have proof the product sells.

Maybe laterSEO and content

Framing Glory ranks for 'how to print a Strava map' and it clearly drives sales, but that took years. You will not see revenue from SEO for at least six months. Build it later once you have cash flow.

SkipPaid social ads (Meta, Instagram)

At 25 pounds per poster with no customer proof yet, paid ads will burn cash before you know your conversion rate. Get 10 paying customers organically first, then test a small spend.

SkipTikTok

Your buyer is a 30 to 50 year old UK runner who just finished a marathon. They are not discovering personalised print products on TikTok. The effort-to-sale ratio is terrible at this stage.

The strategy above is yours, free. Here’s what Pro adds.

Every read web-sourced, the get-customers plan, a new lead weekly, deep-dives + pitch deck.