Validate an idea, or get customers for a business you already run. Do one. Do both. You're never forced to do them in order.
An honest read on the idea itself: odds, who pays, the risks that kill it.
The channels that matter this week, and the first move to reach them.
Both tracks start from the same composer. The toggle is the fork. Everything after it is independent.
No "great idea!". The verdict, your conviction score, who actually pays, the risks that kill it, and the fastest test to change your mind.
Playable, but no way to get paid yet.
Fun and sticky, but there's no revenue mechanism, so "worth building" hinges on whether daily-puzzle fans will pay for a niche game.
Daily-word-game completionists aged 30-55 who already pay for NYT Games or a language Substack, not casual one-off players.
No defined way to charge. Even a daily superfan has nothing to pay into. This is the thing to fix before scaling reach.
The single test that would change the verdict:
Ship a tip-jar / paid streak-saver to 100 daily players in week one. If under 3% pay, the revenue risk is real, before you spend a month growing traffic.
Already running the business? Skip straight to Marketing. Just testing a shower-thought? Stay in Idea. Each track stands on its own.
The channels worth your week, ranked. The one move to make first, the exact places your buyers hang out, and a strategist on call.
How well each one fits you
Scored against who actually pays for this, not against how popular the channel is in general.
Post in r/wordle and r/etymology as the founder: “I built a daily word-origin puzzle, here's today's”, then watch what happens. Dies at 8 upvotes? You learned that in 72 hours, not a month.
Start here
Ranked by how well the people there match who actually pays. Only the channels that fit your buyer. If one you'd expect is missing, that's deliberate.
Your week: 3 plays · ~14 hrs · ~£45
Rough estimates to plan around, not quotes.
Daily-puzzle players and word nerds already gather here, and you can post as the founder without paying to reach them.
Language and daily-puzzle Substacks reach your exact reader in their inbox every morning.
A one-day spike of curious early adopters who love trying daily games.
Each play is the angle, not the post. You write the words: posts that read as AI get buried, and the angle was the hard part.
Real channels, wrong for the stage you're at. Revisit once the start-here moves are landing.
Reach is huge but it's not your daily-habit buyer yet. Come back once the loop works.
Real long-term, but months to index and the domain is too young to lean on now.
Don't pay for traffic before you know the free loop retains.
No fit. A consumer daily game isn't sold by cold outreach.
Reddit, no question. It answers both (do people play, will they pay) in 72 hours.
One history, one account, one weekly nudge, whichever track (or both) you're running.
Validate the idea, hunt your first customers, or run both at once. Kasspian never makes you guess which comes first.