Kasspian’s honest read
Great margins and no inventory, but digital products live or die on audience and trust — the product is the easy part, distribution is the business.
Who actually pays
People with a specific problem you've credibly solved — buyers of templates, courses, presets, ebooks, or tools who trust that your thing will save them time or get them a result they can't easily get for free.
Riskiest assumption
That enough people will trust you enough to buy. The asset is cheap to make and infinitely copyable, so your real constraint is attention and credibility — without an audience, even a great product sells to nobody.
Cheapest test first
Pre-sell before you build: put up a sales page describing the product and take real payments or a waitlist. If people buy a promise, make it; if a warm audience won't pre-order, the product won't save it.
The appeal is real — near-100% margins, no shipping, build once and sell forever. But that same ease means everyone can make one, and the market is flooded with templates, courses, and ebooks that never sell a single copy. The bottleneck was never production; it's that strangers don't buy from people they don't trust. A digital product is essentially an audience business with a checkout attached.
So the honest order of operations is backwards from how most people do it. Don't build the product and then hunt for buyers — build (or borrow) the audience and credibility first, then sell them the thing they're already asking you for. If you have a channel, an email list, or genuine authority in a niche, digital products are an excellent way to monetize it. If you're starting from zero attention, treat that as the actual project.
This is the read on the category. Your version isn’t the average — get the honest call on your exact idea, with live market data, in about 90 seconds.