Free tool
Where to find your customers
Where your business should actually show up to win customers — and where to skip. Honest, for your specific business.
Most founders waste months on the wrong channels. Describe your business and Kasspian gives you the honest call — where to focus first, what can wait, and what to skip — based on who actually pays for what you sell.
Generic advice ('post consistently', 'try paid ads') ignores who your buyer actually is. The right channels depend entirely on where your specific customers already are — and the honest answer usually includes a few channels to flat-out skip.
This tool sorts the channels into Start here, Maybe later, and Skip, with the reason for each. The skip-list is the most valuable part: knowing not to burn money on paid ads at your stage saves more than any clever tactic.
It's one slice of how Kasspian works. The full read backs each call with cited proof of how real founders got their first customers, plus a concrete move to run this week and the scaffolds to do it.
Got your number? Now get the customers.
Kasspian maps the two or three channels your buyers actually live in, the ones to skip so you stop spreading thin, and the one move to run this week — grounded in how real founders got their first customers. Honest read on the idea included.
Find my first customersTeardowns & founder moves
One week, a dead startup and why it died. The next, a play to get your next customers.
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Common questions
Which marketing channels should a startup use?
The ones where your specific buyer already spends attention — and the honest answer usually includes channels to skip. Describe your business and this sorts them into Start here, Maybe later, and Skip, with the reason for each.
Where should I market my new product?
Start where your paying customer already is, not where it's easiest to post. The right channels depend entirely on who buys what you sell — generic advice like 'post consistently' ignores that.
Are paid ads worth it for an early startup?
Usually not before you know who converts — you just buy expensive proof you weren't ready. Knowing which channels to skip at your stage saves more than any clever tactic.