Guides
Plain, no-fluff guides on validating an idea, getting your first customers, and the rest of the journey — each with the free tool to do it.
To validate a startup idea, find the one assumption your whole idea depends on — usually that a specific person has a painful problem and will pay to solve it — and test it with real potential customers before you build anything.
Read the guideTo get your first customers, go to the few places your specific buyer already gathers, be genuinely useful there before you ever pitch, and reach out one-to-one to people with the exact problem you solve.
Read the guideTo size your market, work out three numbers: TAM (everyone who could buy the category), SAM (the slice your product and geography can actually serve), and SOM (the share you can realistically win in the near term).
Read the guideYour riskiest assumption is the belief your whole idea depends on most that you're least sure is actually true.
Read the guideTo do competitor analysis for a startup, find everyone already solving the problem — direct rivals, indirect ones, and the spreadsheets-and-duct-tape workarounds people use today — then map how each one wins and where it's weak, so you can name the specific wedge only you can own.
Read the guideTo calculate your startup runway, divide your cash on hand by your net monthly burn (what you spend minus what you earn each month).
Read the guideTo split equity between cofounders fairly, rate each founder across the things that actually drive the company's value — idea, commitment, capital at risk, expertise, and ongoing responsibility — and let the split fall out of that, rather than defaulting to a gut-feel 50/50.
Read the guideYour website probably isn't converting because a first-time visitor can't answer three questions within about five seconds: who is this for, what do I get, and what do I do next.
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