To find customers on Reddit, find the threads where people are already describing your problem, and answer them properly with no link. Reddit punishes promotion and rewards usefulness, so the play is to be the most genuinely helpful reply in a thread your buyer is already reading. The link belongs in your profile, not in your first comment.
Reddit is not one audience, it is thousands. The work is identifying the three or four subreddits where your specific buyer actually posts, which is rarely the biggest or most obvious one. A tool for freelance bookkeepers belongs in the bookkeeping and small-business subs, not in the startup subs where other founders congregate.
Sort those subreddits by new and read for a week before saying anything. You are looking for the recurring complaint, phrased in their words. That phrasing is worth more than any keyword research, because it is what they will type into a search box later.
Write the reply you would write if you had nothing to sell. Specific, useful, and complete on its own, so it stands up even if nobody clicks anything. A first comment carrying a link reads as an advert and most subreddits will remove it, sometimes permanently.
Put the link in your profile instead. Anyone who found your answer useful will click your name, and that click is a far warmer visit than a cold link drop ever produces. Several large subreddits limit vendors to one self-mention every sixty days, so spend that allowance deliberately rather than on a routine post.
Reddit converts on trust, which accrues over weeks of showing up. A new account with no history gets auto-removed in stricter subs regardless of how good the comment is, so early effort goes into being a real participant before it goes into being a founder.
Track which subreddits actually send visitors who do something, not just visitors. Traffic that arrives and bounces is worth less than five people who came from a thread where they had already described the problem in their own words.
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Most subreddits allow it only under strict limits, commonly one self-mention every sixty days with disclosure, and a naked link in a first comment is usually removed as spam. Answering without a link and keeping the link in your profile stays within the rules everywhere.
The three or four where your specific buyer posts, which is rarely the biggest one. Sort by new and read for a week first. You are looking for the recurring complaint in their own words, which is also what they will search for later.
Weeks, not days. Reddit converts on trust and new accounts get auto-removed in stricter subs regardless of comment quality, so the early work is being a genuine participant before you are a founder with something to sell.
Skip the guesswork. Kasspian finds where your first customers actually are (real people asking for what you’re building) and hands you the move to win them, with the sources behind every call.
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