Free tool
Find Your First Customers
The actual places your first customers are — named, not “do content marketing.”
Most advice on getting customers is uselessly vague. This names the specific places your buyers actually are: the real communities, marketplaces and searches, plus the concrete move to make in each. Describe your business and find out where to go today.
Someone ran “a booking app for independent hair stylists to fill last-minute gaps.”Here’s where their customers are:
Who actually pays
Independent hair stylists who rent a chair and lose income to last-minute gaps.
Where they are
Where working stylists vent about no-shows and slow days.
MoveAnswer 'how do you fill last-minute gaps' threads with a real tip, mention you're building a fix only if asked.
Chair-renters coordinate and refer clients here daily.
MoveJoin 3 in your city, be useful for a week, then ask 5 stylists what they do about empty slots.
Independent stylists run their whole business on IG.
MoveDM 20 local stylists with visible gaps offering a free month to test filling them.
Stylists already paying for booking tools = your exact buyer.
MoveFind ones with patchy calendars and pitch the gap-filling angle directly.
+ 1 more place in the full lead pack, plus the verified live threads and specific companies to reach.
Searches to run today
- "hair stylist" "last minute" cancellation site:reddit.com
- how to fill empty appointment slots salon
- chair rental stylist slow days advice
“Use social media” isn’t a plan. The valuable answer is specific: which exact communities, directories and marketplaces your buyer already uses, and what to do there to get toward a first sale.
This names the places and the move for each, plus the exact searches you can run today to find buyers asking about your problem right now. It’s a fast, honest starting map, not generic channel advice.
The full Kasspian read goes deeper: the verified live threads where your buyers are posting right now, the niche communities, and the specific companies to reach — each backed by a real, current source.
Got your number? Now get the customers.
Kasspian maps the two or three channels your buyers actually live in, the ones to skip so you stop spreading thin, and the one move to run this week — grounded in how real founders got their first customers. Honest read on the idea included.
Find my first customersTeardowns & founder moves
One week, a dead startup and why it died. The next, a play to get your next customers.
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Common questions
How do I find my first customers?
Start where your specific buyer already gathers, not on “social media” in general. Name the exact communities, marketplaces and search terms your buyer uses, show up with genuine value, and make a direct ask toward a sale or pre-sale. This tool gives you those specific places for your business, free.
Where can I find customers for my startup?
In the specific places your buyer already spends time: niche communities and subreddits, the directories and marketplaces they search, and the threads where they ask about your problem. The generic channels (“ads”, “content”) come later; the first ten customers come from going where they already are.
Is this tool free?
Yes, free and no signup. You get the specific places and the move for each instantly. The full Kasspian read adds the verified live threads and the exact companies to reach, each with a real source.