No prices anywhere on the homepage
Add a short price list, or a 'loaves from £4' line under the hero, so visitors know you're in their budget.
Free tools / Why your site loses customers
The specific gaps on your page that stop a visitor paying, each with what to change, read off your live site.
Honest, free, no signup. We read the page and tell you what's costing you customers.
Example read of a local bakery's site
Your site, honestly
The page sells the bread beautifully but never tells a first-time visitor how to order, what it costs, or whether you deliver.
Add a short price list, or a 'loaves from £4' line under the hero, so visitors know you're in their budget.
Put one 'Order for collection' button above the fold that opens a simple form.
Next to the order button, name the postcodes you deliver to, or say collection only.
Your website is the first thing a potential customer judges. Paste it and Kasspian reads the page like a first-time buyer, then tells you, honestly, what's missing that's costing you the sale.
Most sites lose customers not because the product is weak, but because the page never answers the buyer's questions: who it's for, what they get, what it costs, and what to do next. A visitor who has to guess just leaves.
This tool reads your page the way a first-time visitor would and names the specific gaps (no pricing anywhere, never says who it's for, no clear next step) plus the concrete fix for each. The honest critique you'd pay a consultant for, free and instant.
It's one slice of how Kasspian works. The full read covers who actually pays, the marketing channels worth your time (and which to skip), and how founders like you got their first paying customers.
Want proof it’s not made up? See real ideas run through this tool: the buyer, the spots, and the opener actually sent.
Usually the page never answers a first-time buyer's four questions: who it's for, what they get, what it costs, and what to do next. Paste your URL and this tool names the specific gaps plus the fix for each.
Paste the URL above and Kasspian reads it like a first-time visitor, then lists what's missing or unclear and how to fix each. Free, no signup. It's the honest critique you'd normally pay a consultant for.
A clear answer to who it's for, the value, the price, and one obvious next step, all visible without scrolling or guessing. When a visitor has to work it out, they leave.
The guide behind this tool
Why isn't my website converting?
Most websites don't convert because a visitor can't tell who it's for, what they get, or what to do next within seconds. Here's how to find and fix the gaps.
Read the guide