Free tool
Startup Valuation Calculator
Annual revenue times a multiple — a rough, honest starting number.
The fastest way to ballpark a startup's value is the revenue-multiple method: annual revenue times a multiple that reflects how fast and how profitably it's growing. Enter both for a rough valuation and a realistic range.
A starting point, not a real valuation. Multiples vary widely — roughly 1–3× revenue for services, 4–10×+ for fast-growing SaaS — and growth rate, margins, and market set the actual number.
Valuation ≈ annual revenue × a revenue multiple. The multiple is where all the judgement lives — it swings on growth rate, margins, market size, and how much investors want in.
As a rough guide: services and agencies tend to land around 1–3× revenue, while fast-growing SaaS can reach 4–10× or more. A slow-growth or shrinking business sits at the low end whatever the sector.
Treat the output as a starting point for a conversation, not a price. Early-stage and pre-revenue startups are valued on team, traction, and market, not a tidy formula — this gives you the order of magnitude.
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Common questions
How do you value a startup?
A quick estimate uses the revenue-multiple method: annual revenue times a multiple set by your growth and margins. Services run roughly 1–3×, fast-growing SaaS 4–10×+. For pre-revenue startups, valuation rests on team, traction, and market instead of a formula.
What revenue multiple should I use?
It depends on growth and sector. Slower or service businesses tend toward 1–3× revenue; high-growth SaaS can command 4–10× or more. Faster growth and stronger margins push the multiple up; flat or declining revenue pushes it down.
Can I value a pre-revenue startup this way?
Not really — with no revenue there's nothing to multiply. Pre-revenue valuations are based on the team, early traction, the size of the opportunity, and comparable deals, and are set in negotiation rather than by a calculator.