Free tools / Startup Valuation Calculator
Estimate what your startup is worth
A valuation range with the method behind it, framed as a negotiating position rather than a fact.
A starting point, not a real valuation. Multiples vary widely, roughly 1-3x revenue for services and 4-10x+ for fast-growing SaaS, and growth rate, margins, and market set the actual number.
The full read
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Annual revenue times a multiple: a rough, honest starting number.
The fastest way to ballpark a startup's value is the revenue-multiple method: annual revenue times a multiple that reflects how fast and how profitably it's growing. Enter both for a rough valuation and a realistic range.
Valuation ≈ annual revenue × a revenue multiple. The multiple is where all the judgement lives: it swings on growth rate, margins, market size, and how much investors want in.
As a rough guide: services and agencies tend to land around 1-3x revenue, while fast-growing SaaS can reach 4-10x or more. A slow-growth or shrinking business sits at the low end whatever the sector.
Treat the output as a starting point for a conversation, not a price. Early-stage and pre-revenue startups are valued on team, traction, and market, not a tidy formula. This gives you the order of magnitude.
Want proof it’s not made up? See real ideas run through this tool: the buyer, the spots, and the opener actually sent.
Questions
3 answeredHow do you value a startup?
A quick estimate uses the revenue-multiple method: annual revenue times a multiple set by your growth and margins. Services run roughly 1-3x, fast-growing SaaS 4-10x+. For pre-revenue startups, valuation rests on team, traction, and market instead of a formula.
What revenue multiple should I use?
It depends on growth and sector. Slower or service businesses tend toward 1-3x revenue; high-growth SaaS can command 4-10x or more. Faster growth and stronger margins push the multiple up; flat or declining revenue pushes it down.
Can I value a pre-revenue startup this way?
Not really: with no revenue there's nothing to multiply. Pre-revenue valuations are based on the team, early traction, the size of the opportunity, and comparable deals, and are set in negotiation rather than by a calculator.
The guide behind this tool
How to value a startup
Value a startup with revenue multiples: annual revenue times a multiple set by growth and margins. Here is the range, and how pre-revenue valuation differs.
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