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Where to find customers
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Where to find customers for freelance development work

5 places, read by Kasspian on 18 August 2026. Rooms and their rules change, so check before you post.

Who actually buys

Non-technical startup founders and small-company CTOs who need a reliable dev for weeks or months but cannot justify a full-time hire or an agency markup.

The 5 places

  1. 01

    r/forhire, active hiring posts from small companies and founders seeking devs

    Community

    Founders post 'hiring' threads here daily looking for freelance developers; the buyer is already in the room with budget and intent.

    What to do there

    Search 'hiring' posts from the last 48 hours, reply directly to any that match your stack with a two-line pitch: what you build and one relevant thing you noticed about their post.

    Open the roomUsually: Posts must follow flair rules: use [Hiring] or [For Hire] as appropriate. Read the sidebar before posting.
  2. 02

    LinkedIn, startup founders actively posting about hiring or shipping product

    Community

    Founders who are hiring engineers or posting about building their product are the exact buyer; a timely, specific DM referencing their post lands in a warm context.

    What to do there

    Search LinkedIn for 'looking for developer' or 'need a dev' posted in the last week, filter to startup founders, send a short DM referencing their specific problem and your relevant experience.

    Open the roomUsually: Cold DMs to non-connections require a connection request first or LinkedIn Premium InMail. Comments on public posts are open to all.
  3. 03

    Indie Hackers, 'Looking for a developer' and 'Who wants to be hired' threads

    Community

    Non-technical founders building products post here explicitly looking for freelance devs; the community has high intent and startup-specific context.

    What to do there

    Post a concise 'available for hire' comment in the monthly 'Who wants to be hired' thread with your stack, availability, and one sentence on the kind of startup you want to help.

    Open the roomUsually: Monthly hire threads are the right place for availability posts; cold self-promotion in unrelated threads gets ignored or flagged.
  4. 04

    r/startups, founders discussing technical hiring pain

    CommunityComment first

    Founders vent here about not being able to afford agencies or full-time hires; reading these threads surfaces warm leads and the right language to use in your outreach.

    What to do there

    Search the sub for 'need a developer' or 'hire developer' threads from the last month, comment with a genuinely helpful answer, and mention your availability at the end if it fits naturally.

    Open the roomUsually: Self-promotion posts are not allowed; comments that lead with value and mention availability in passing are generally fine. Read the rules before posting anything.
  5. 05

    Toptal, vetted freelance developer marketplace used by startups

    Marketplace

    Startups that want a reliable, pre-vetted solo dev at a day rate come here; acceptance is competitive but a profile here signals credibility and brings inbound leads.

    What to do there

    Apply to Toptal's vetting process this week. Even if it takes a few weeks to clear, it runs in the background while you do warm outreach, and acceptance removes the trust barrier entirely.

If you only do one thing

Write a list of every ex-colleague, former boss, classmate, or acquaintance who now runs or works at a startup or small tech company. Message each one this week, one by one, in plain language: tell them you have gone independent, name the stack or domain you cover, and ask if they know anyone who needs a dev right now. Do not broadcast it on LinkedIn. One-to-one messages to warm contacts convert at a rate cold outreach never will at this stage, and the first client almost always comes from this list.

This is the read on freelance development work. Yours is narrower than the category. Describe your business and get the same thing for it, with the live threads to answer this week.

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