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Kasspian
Where to find customers
Grounded readSoftware & SaaS

Where to find customers for a Shopify app

5 places, read by Kasspian on 18 August 2026. Rooms and their rules change, so check before you post.

Who actually buys

Shopify store owners who are actively searching the App Store for a solution to the specific problem your app solves, and who have enough monthly revenue to justify a subscription without thinking twice.

The 5 places

  1. 01

    Shopify Community Forum, Discussions board

    Community

    Over 900,000 merchants post here about app problems and feature gaps. Shopify explicitly designed it so partners can find merchants describing problems and reach out via private message.

    What to do there

    Subscribe to keywords matching your app's problem. When a merchant posts describing that exact pain, reply with a genuinely helpful answer, then DM them and offer a free trial.

    Open the roomUsually: Open forum, but direct promotion in posts is frowned on. Commenting helpfully and following up via private message is the accepted pattern here.
  2. 02

    eCommTalk Slack community

    Community

    A focused Slack community of 4,000+ Shopify merchants, partners, and developers. Smaller and more signal-dense than the main forum, with real conversations about specific app needs.

    What to do there

    Join, spend a week answering questions in your app's category, then when someone describes your exact problem, share what you built and offer to set them up personally.

  3. 03

    r/shopify

    CommunityComment first

    Shopify store owners discuss app recommendations, technical problems, and conversion issues here daily. Merchants actively ask which apps are worth paying for.

    What to do there

    Search for threads where merchants describe the exact problem your app solves. Comment with a genuinely useful answer, disclose you built the app, and drop the link only if it directly answers the question.

    Open r/shopifyUsually: Self-promotion posts are not allowed. Commenting is open. Disclosing your affiliation when you mention your own app is required and keeps you safe.
  4. 04

    Shopify App Store, your own listing page

    Marketplace

    Your existing installs are already there. Getting even two or three verified reviews moves your listing from invisible to credible, which is the single biggest unlock for organic installs.

    What to do there

    Email every current installer personally this week asking for an honest review. Make it a one-click link directly to your review page. Do this before any other channel.

  5. 05

    Shopify Partner Program, 'New and Noteworthy' and Featured sections

    Directory

    Shopify actively promotes new apps to its merchant base. One featured placement drove 180 new recurring customers for at least one solo founder. This is a real, free channel most new developers ignore.

    What to do there

    Email your Shopify Partner contact and ask directly what it takes to be considered for the New and Upcoming or Featured sections. Have your listing, screenshots, and first reviews ready before you ask.

If you only do one thing

Message every single one of your existing installs personally this week. Not an in-app prompt, a real message. Tell them you built this yourself, ask what they like and what's broken, then ask if they'd leave an honest review. Five-star reviews are the only lever that moves organic ranking on the Shopify App Store at your stage. One or two real reviews from real merchants changes how every future visitor reads your listing.

This is the read on a Shopify app. Yours is narrower than the category. Describe your business and get the same thing for it, with the live threads to answer this week.

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