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Kasspian
Where to find customers
Grounded readSoftware & SaaS

Where to find customers for a WordPress plugin

6 places, read by Kasspian on 18 August 2026. Rooms and their rules change, so check before you post.

Who actually buys

Freelance WordPress developers and small agencies who manage 5-plus client sites and need to save hours per project, not just individuals building one site for themselves.

The 6 places

  1. 01

    r/WordPress on Reddit

    Community

    Active community of site owners and developers who regularly ask for plugin recommendations and post problems your plugin may solve, making it a live source of warm leads.

    What to do there

    Search the sub for threads where people describe the exact problem your plugin fixes. Reply with a genuinely helpful answer. Only mention your plugin if it directly answers the question.

    Open r/WordPress on RedditUsually: Self-promotional posts are generally removed. Commenting helpfully on existing threads is fine and is the right move here.
  2. 02

    WordPress.org Plugin Support Forums

    Community

    Users of your free plugin post support questions here. Answering fast and well is the single highest-leverage thing you can do to build the trust that converts free users to paying ones.

    What to do there

    Reply to every support thread within 24 hours. When a question reveals a use case that only pro solves, answer the question fully and note that the pro licence covers it.

    Open the roomUsually: This is your own plugin's support forum. You are expected to post here as the developer.
  3. 03

    WordCamp US 2026 (Phoenix, August 16-19)

    Community

    Agencies, freelancers, and developers attend specifically to find tools and meet plugin makers. Face-to-face conversations convert faster than any cold channel at this stage.

    What to do there

    Attend, have a one-sentence pitch ready, and offer a free pro licence to any agency owner who agrees to give you feedback after 30 days of real use.

  4. 04

    Freemius Seller Community and Blog

    Community

    Freemius is the dominant licensing and payments platform for WordPress plugins. Their community connects plugin developers who share buyer insights, affiliate leads, and co-marketing opportunities.

    What to do there

    Integrate Freemius for licensing (it handles VAT, renewals, and in-dashboard upgrade prompts), then reach out to their team about being featured in their ecosystem content.

  5. 05

    Advanced WordPress Facebook Group

    CommunityGated

    Over 30,000 members including influential WordPress developers and agency owners, the exact buyer who evaluates and buys pro plugin licences for client work.

    What to do there

    Request membership, spend a week reading threads, then comment genuinely on a problem your plugin solves. When someone asks for a solution you cover, reply with a helpful answer and mention you built something for exactly this.

    Open Advanced WordPress Facebook GroupUsually: Membership requires mod approval and posts are subject to moderator review. Self-promotion is heavily restricted.
  6. 06

    WordPress Developer Blog (developer.wordpress.org/news)

    Directory

    Official WordPress developer publication read by freelancers and agency developers who are exactly the people who buy pro plugin licences for client sites.

    What to do there

    Pitch a short technical post about a real problem your plugin solves, written as a developer sharing a solution, not as a product announcement. Byline builds trust with the exact buyer.

If you only do one thing

Before you announce anything publicly, DM or email 10 freelance WordPress developers or small agencies you already know, or can find in communities like the Advanced WordPress Facebook group, and offer them a free pro licence in exchange for 30 minutes on a call and honest feedback. Ask them what they would pay and what would make them upgrade. One of those conversations will turn into your first paying customer or your clearest sales pitch. This is exactly how the Kanban for WordPress founder got his first paying orders: support the free users personally, then launch the paid tier to the people who already trust you.

This is the read on a WordPress plugin. Yours is narrower than the category. Describe your business and get the same thing for it, with the live threads to answer this week.

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