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Kasspian
Where to find customers
Grounded readEcommerce & DTC

Where to find customers for an online store

4 places, read by Kasspian on 18 August 2026. Rooms and their rules change, so check before you post.

Who actually buys

People who already want to buy this type of physical product and are actively searching for it or talking about it in niche communities right now.

The 4 places

  1. 01

    r/IMadeThis, subreddit for creators sharing physical and digital things they made

    Community

    Explicitly built for founders to showcase what they made. Physical product posts fit the brief and the audience is curious and supportive, not hostile to self-promotion.

    What to do there

    Post a photo of the product with a short honest story about why you made it. Link in the post. Keep it human, not salesy.

    Open the roomUsually: Community is designed for sharing things you made. Verify current rules in the sidebar before posting as mod rules can change.
  2. 02

    r/SideProject, subreddit built for sharing what you are building

    Community

    Explicitly designed for founders to share projects and get early users. Physical product stores are welcome and the audience is founder-friendly.

    What to do there

    Post the store with a short paragraph on what the product is and why you built it. Ask for honest feedback. The store link is expected and welcome here.

    Open the roomUsually: Built for sharing side projects. Sharing your store with context is the norm here. Verify sidebar rules as they can be updated by mods.
  3. 03

    r/Entrepreneur, subreddit for business builders and early-stage founders

    CommunityComment first

    Allows self-promotion with active community participation. A post about the launch journey with a genuine question gets traction and drives curious clicks to the store.

    What to do there

    Share the launch story as a post asking for feedback on the product or positioning. Mention the store naturally in context, not as a pitch.

    Open the roomUsually: Self-promotion is allowed if you actively participate in discussions. Pure promotional posts without discussion value get removed. Check sidebar rules before po.
  4. 04

    Facebook niche buy-and-sell groups for your product category

    CommunityComment first

    Niche-specific Facebook buy-and-sell groups have members who already want to buy this type of product and expect to see listings. Free distribution with no ad spend.

    What to do there

    Find 5 to 10 niche groups matching your product category. Post a photo plus price plus a link to the store. Respond to DMs within a few hours.

    Open the roomUsually: Each group sets its own rules. Some interest groups ban selling outright. Check the group description before posting. Buy-and-sell groups expect listings.

If you only do one thing

Text or DM every person in your personal network this week with a single honest line: 'I launched a store, here is the link, would love your first order or a share to someone who would actually want this.' Do not post to your feed and hope. Direct messages convert. Those first handful of orders build the social proof that makes every stranger's purchase easier after.

This is the read on an online store. Yours is narrower than the category. Describe your business and get the same thing for it, with the live threads to answer this week.

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