You need your MRR goal divided by what one customer pays a month, rounded up: $10,000 MRR at $29 a month is 345 customers. That total is the easy half. Because some customers leave every month, the number of new customers you must win is bigger than the gap, and the number worth planning around is the weekly one.
Divide the MRR you want by your monthly price per customer and round up. At $29 a month, $10,000 MRR takes 345 customers. At $49 it takes 205, at $99 it takes 102, and at $299 it takes 34. If customers pay different amounts, use the average a customer actually pays, not your cheapest plan.
This is also the cheapest lever you have. Doubling the price halves the customers you need, which is usually easier than doubling the work it takes to find them. Run the total at two or three prices before you run it at one.
Churn does not change the total, it changes how many you have to win to stand on it. If 5% of customers leave each month, part of every month's new customers only replaces the ones who left. Starting from zero with six months to reach 345 customers, the gap alone suggests 58 new a month; with 5% churn it takes about 66.
Use your real churn if you have it. If you have no customers yet, treat any churn figure as a guess and say so, then replace it with your own number after the first few months. Very high churn is a different problem: if most of what you win leaves within weeks, more selling only fills a leaking bucket, and fixing why people leave comes first.
Divide new customers a week by two rates: how many conversations become a trial or a demo, and how many of those become paying customers. If one in four conversations becomes a trial and four in ten trials pay, one customer takes ten conversations, so 16 new customers a week takes about 160 conversations.
Those two rates are where most plans are wrong, because founders guess them high. Track them from your first twenty conversations and update the plan. A weekly conversation count you can actually hold is the real test of whether the date is honest.
If the conversations a week are far beyond what you can hold, you have three honest moves: move the date, raise the price, or improve one of the two rates. Each changes the weekly number, and the planner shows by how much.
Then make the week concrete: where those conversations come from, who you talk to and what you say. A goal stays a wish until it is a number of conversations on a calendar.
Try it now
Free MRR target planner, your goal as a weekly number
$10,000 divided by what one customer pays a month, rounded up: 345 customers at $29, 205 at $49, 102 at $99 and 34 at $299. Churn does not change that total, but it raises how many new customers you must win each month to reach it.
It raises the pace, not the total. Every month some customers leave, so part of each month's new customers only replaces them. At 5% monthly churn, reaching 345 customers from zero in six months takes about 66 new a month rather than the 58 the gap alone suggests.
New customers a week divided by your conversation to trial rate and your trial to paid rate. At one in four becoming a trial and four in ten trials paying, every customer takes ten conversations. Measure your own rates from your first conversations; guesses are usually too high.
Skip the guesswork. Kasspian finds the people already asking for what you sell, writes the replies, and shows which ones turned into revenue, with the sources behind every call.
Try it freeFree, weekly
One week, a dead startup and why it died. The next, a play to get your next customers.
No fluff, no spam. Unsubscribe anytime.